Demand

Demand is concerned with the behaviour of consumers and refers to the quantities of a product that consumers are willing and able to buy at various prices, over a period of time, ceteris paribus.

Movement along the demand curve

Caused by a change in the good's own price. Click a price level on the curve.

Demand
Price —
Quantity demanded —

Click a point on the blue demand curve to trace the movement.

Shift of the demand curve

Why is it shifting?

No non-price determinant has changed — demand stays at D.

D D +15 units

Non-price determinants of demand

  • Consumer income
  • Tastes & preferences
  • Price of substitutes
  • Price of complements
  • Expectations of future prices
  • Number of buyers in the market